ABOUT M&S DIGITAL
The world of digital marketing is constantly changing through the innovations of technology and the creativity of new ideas to attract and retain customers. How can a business stay on the cutting edge of the many facets of digital marketing, while maintaining excellence in their own core competencies?
Solving this dilemma was the inspiration behind M&S Digital. We understand that there is no “one size fits all” approach to a digital marketing strategy. We take the time to carefully assess the strengths and gaps in your current strategy and then work with your budget to produce a solution that will effect the best ROI. And we offer a full suite of digital marketing services that you can utilize as a comprehensive digital makeover or a la carte to craft the best solution for your business.
President Charles Stewart has curated a team of top-notch digital professionals with years of experience in the diverse digital disciplines of website development and optimization, high resolution video production with digital integration, and social media and email engagement. The team works together under a seamless branding umbrella to create a marketing solution that drives growth and ROI for the client.
Charles Stewart, President
Charles has over 20 years of experience in strategic market planning, sales management and marketing management, with a focus on digital marketing for SMB’s.
He developed his ability to help a very diverse client base with their marketing message while driving ROI, as he rose up the Yellow Pages advertising ranks, to General Sales Manager of Greater Boston. As yellow pages transitioned over to online marketing via websites, SEO/SEM and digital display advertising Charles and his sales teams became Google Certified experts in creating and managing digital marketing campaigns.
In 2009 Charles founded M&S Communications which produces videos for corporate and institutional clients as well as raw footage for production houses and ad agencies. With business partner Dillard Morrison, M&S helps companies communicate their products and capabilities through high quality video production. Projects for Starbucks/Via Instant Coffee and The SBA/ featuring Under Armour represent larger scale projects.
Later, as Director of Marketing for a local produce company, Charles guided distribution channels, packaging design, ecommerce via the website and the companies advertising campaign, further expanding and strengthening his expertise in marketing management.
He is Google Certified with experience leading SEM campaigns and Social Media certified with the skills to manage campaigns across FaceBook, Twitter, Linked In, Instegram and Google+. Charles has held roles as District and Regional Advertising Sales Manager, General Advertising Sales & Marketing Manager and Director of Marketing. He is a member of several Chambers of Commerce and has sat on various boards.
Charles has a BS in Marketing and Accounting from Northeastern University
Samantha Wilder Oliver is a Multimedia Graphic Designer who works with business professionals to create a comprehensive branding strategy using print, web, and multimedia to reach, teach, and sell their brand. Samantha nows the importance of a consistent brand look across all facets of a business and what kind of message it will send to an audience.
Samantha is passionate about branding and marketing. The look and feel of what you put out into the world should represent what your business stands for and what kind of service you will provide. It needs to look professional, be well thought out, and the information needs to accessible. And it all needs to look visually consistent – same colors, same fonts, same emotive elements.
Samantha has been working as graphic designer and multimedia designer for the past 20+ year., working for Houghton Mifflin, Cosmic Blender, FableVision, Pearson and APTARA. She has worked with such clients as AMEX, Biogen, Genzyme, Royal Caribbean, APTARA, RSA, Courtagen, and Progress Software.
Samantha has a BFA in Graphics design from The Massachusetts College of Art
Lisa DiOrio has over 35 years of professional experience in various software and design disciplines.. She co-founded and ran a small software business for eight years which rounded out her experience in sales, marketing and technical writing. Over the years Lisa has worked in many roles including software engineer, director of marketing, director of training, director of customer experience and chief technical officer. She has also served as adjunct and full time faculty for several local Boston area colleges including Boston University, Northeastern University and Harvard Extension School.
Lisa’s areas of expertise include web development and programming, database architecture and programming, customer experience, user experience (UI/UX) and information architecture. She primarily works with the WordPress platform using her technical skills to effect whatever customization is required.
Lisa currently helps small and medium sized businesses by creating compelling and engaging presence on the web. Her goal is to lead users to the desired call to action to ensure that every website produces the desired conversion and results.
Lisa holds a BS in Computer Science from the University of California at Berkeley and a, MS in Computer Engineering from Boston University.
Hans has over 30 years of domestic and international business experience. He has led business development, corporate communications, public relations, product management and product marketing initiatives for companies ranging from startups to members of the Global 500.
Hans got involved with the Internet as a marketing vehicle in 1996, when he designed and built an ecommerce website that supported secure online ordering for a company which he co-founded. Since then, he has designed and implemented hundreds of successful Internet marketing and lead generation programs for companies in a variety of industries, non-profits and colleges.
Prior to founding Market Vantage in 2002, Hans was a senior product manager and market development manager for Apollo Computer, Hewlett Packard, and Novell, served as VP of Marketing for UltiMap Corporation, and as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products. Hans also speaks fluent German.
Hans holds a BA and has completed graduate studies in Computer Science at the University of Massachusetts.
As a seasoned DP/Cameraman, Producer/Director with over 30 years experience in TV/Video Production, Dillard has worked on thousands of projects nationally and internationally shooting corporate, commercial, documentary and TV series.
He started his career in 1982 at Videocraft, one of the top production houses in Boston. Duties included cameraman, sound, lighting and directing. In 1990 after seven years at Videocraft, he moved on to Multivision as a cameraman and lighting director shooting corporate production and national news. Two years later in January 1992 Dillard decided to test the waters as a freelancer, started his own company and never looked back.
Dillard attended Emerson College.
Kellie is a member of the International Virtual Assistants Association and a Certified Constant Contact Solution Provider, delivering up-to-date marketing solutions for her clients.
Kellie spent years, working in an SMB business environment, as a Marketing Coordinator, as a Project Manager, and as a Manager & Project Director at a graphic design firm where her love and fascination with technology took root. She then had the opportunity to creatively combine her collective skills & experience of design, marketing, project management, & senior level support, as a Virtual Assistant in the field of marketing.
Through her projects, Kellie has been recognized as an ‘All Star Award’ winner for exemplary customer engagement & excellence in building & maintaining customer relationships while helping clients develop brand recognition.
Kellie graduated with high honors from F.I.T.
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